So you’re fortunate enough to have won the privilege of someone’s attention. They clicked on your page or went to your website….
You’d better grab them fast. You’ve got a Hell of a lot of competition! People don’t have time to search through 17 youtube videos, they don’t have time to try to figure out how to find the content they want on your weird website and they don’t have time to listen to 5 songs on your Myspace page before they get to your best song.
Give them your best stuff on a silver platter. Lead them right to your best song, your best photo, your best video etc. Don’t know what your best stuff is? You need to find out. Ask people if you have to, but know what your strongest material is if you want to know how to grow your audience. Don’t randomize the experience of the people who are giving you a chance for the first time. If you’ve got 6 songs on your Myspace page, why randomize your playlist and take the chance that someone who goes to your page will hear your 6th best song?! Give them your best stuff on a silver platter.
