All posts in Marketing

A bio can be a tough nut to crack for independent artists. So how do you write a good bio? First of all, proper spelling and punctuation are imperative.

This is an audio recording of a teleconference I did with my friend Hagop Tchaparian on Thursday, May 13th. Hagop is a music industry consultant who's managed and consulted

Testing 1... 2.... One very important thing that successful businesses do is to test their products and offers before they invest all of their time and resources into an

This is a continuation from The 10 Commandments of the Independent Rockstar (Pt 1). Behold! The last 5 Commandments of the Independent Rockstar:

1. 6- Thou Shalt Not Allow Negative

As the founder of CD Baby, Derek Sivers has witnessed more CD releases than just about anyone else on the planet.  His intelligent and fundamental, yet progressive approach

I recently had someone on the Disc Makers blog ask me about a promotion that they were thinking of doing for their upcoming CD. The idea

If you want to grow your audience to your full potential then you'd have to expect that you'll need people to talk about you. The question

The mailing list is one of the most important tools that an independent artist has to market themselves. Hopefully you make it a priority to capture email

I hear a lot of people complain that their band can’t really get anywhere because there’s not much of a scene where they live. However I

If you can learn how to make your band profitable then you can become unstoppable.  If your band only puts you further in debt then you're on the

So I was at a record store recently and a girl came up to me and asked me if I wanted to buy a ticket to see her

Here's a video from business guru Eben Pagan that I thought was pretty interesting.  At the 1:18 mark of the video he begins talking about the process of

Remember the first time you ever put up flyers for a show? I’ll bet you were probably pretty excited. I know I was. I felt that if

To compliment my previous post about confidence, I'd like to get into the concept